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KAILANI PREY

Uber Ride & Dine

To build excitement around the launch of the Uber Visa card, we converted a double-decker bus into an luxe mobile dining experience and worked with chefs like Alex Guarnaschelli and David Barzelay to create authentic meals for a small, invite-only group. The exterior was inspired by the Uber card art with signature rainbow gradient ‘bit’ design. The interior used trending colors and the 'bit' grid in a more subtle way, creating a pleasant dining experience, evocative of a real NYC restaurant. Textures like white marble and subway tile with mirrored accents gave a bright, crisp feel, while butcher block counters, bouquets of flowers, and wool throw blankets and pillows in the seating areas, brought the space together.

Description

Awards

Event Marketer:

Mobile Marketing Campaign

Ex Award Winner

Chief Marketer:

Best Vehicle-Based Campaign

Bronze Award Winner

Event Marketer:

Best Mobile Marketing Vehicle

Gold Award Winner

International Academy of Digital Arts & Sciences:

Product Launch Finalist

Adweek

MediaPost

Event Marketer

Lovely Mobile News

First Line Magazine

SF Egotist

Fab News

Campaign Live

PR Week

Bizbash

Event Marketer

SF Egotist

Featured on

Photo & Description Credit:

Manifold

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